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dict

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Country
Japan
Founded
1985 1980s

Overview

Tagline

Always, my favorite one.
ete is a jewelry brand. Its operating company, Milk Co., Ltd. (Osaka City), was founded in 1985 (November of Showa 60). The brand offers jewelry and accessories, primarily necklaces, earrings, and rings. Its catchphrase is “Always, my favorite one.” Its concept is to “make jewelry more enjoyable and free,” and it presents modern jewelry that adds a playful touch to simple beauty. Its sister line is ete bijoux.

Concept

Always value being true to yourself.
With the aim of making jewelry more enjoyable and free, the brand offers jewelry that celebrates simple beauty while adding a touch of playfulness.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
-
- Sub-brand
ete bijoux
Accessories

A derivative line for adults that emphasizes individual identity

While ete is presented in official media as offering “a touch of playfulness in simple bea

While ete is presented in official media as offering “a touch of playfulness in simple beauty,” ete bijoux is positioned within the same brand group as modern jewelry for adults that gives shape to individual identity. The official website lists ete and ete bijoux as separate brands to choose from, and ete bijoux operates as a derivative line that carries forward ete’s philosophy while placing greater emphasis on expressing individuality. It can also be filtered as a standalone brand in product listings and offers a range of items including necklaces, rings, earrings, and ear cuffs.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Brands from Japan founded in 1985

CAPTAIN SANTA Japan Founded in 1985 Clothing In common Brands from Japan founded in 1985
GALERIE VIE Japan Founded in 1985 Clothing In common Brands from Japan founded in 1985
GALERIE VIE MEN Japan Founded in 1985 Clothing In common Brands from Japan founded in 1985
HYSTERIC MINI Japan Founded in 1985 Clothing In common Brands from Japan founded in 1985

Frequently asked questions about dict

Country of origin, founding year, categories and parent brands.

Related keywords

Features and values

Playful design

Related links

Brands from Japan Brands founded in 1985 Brands founded in the 1980s Brands from Japan founded in 1985 Brands from Japan founded in the 1980s