Tagline
Sweet&Salty
Dip Drops was a women's casual brand developed in Japan by Onward Kashiyama Co., Ltd. for young women aged 16–25. It added trend elements to basic items rooted in femininity and proposed distinctive layered styles. Under the slogan “Sweet&Salty,” it offered bags, shoes, accessories, and other items, with apparel at its core. Onward's official materials state that the brand ended in February 2015, and it is no longer active.
Concept
A casual brand for appealing women who do not conform to conventions. It proposed distinctive layered styles rooted in femininity.