Tagline
Clothing that makes you want to head to a theme park
Disney COLLECTION is an officially licensed Disney fashion line by BABYDOLL, a Japanese children’s clothing brand. It offers apparel, accessories, and matching items for parents and children or families, featuring Disney characters and designed for everyone from babies and children to juniors and adults. The BABYDOLL official website describes its theme as “clothing that makes you want to head to a theme park” and positions the line as fashion for children and adults to enjoy, suited to outings with family and friends.
Concept
The line offers fashion for everyone from children to adults, designed to inspire excitement and make them want to head to a theme park with family or friends.