DNA is one of the lines in the urban outdoor brand +phenix series, launched in 2021 under PHENIX, a ski-wear brand founded in Japan in 1952. It forms part of “TRIPLE DIVERSITY” and is officially described as a highly fashion-oriented line that most strongly reflects PHENIX’s worldview and advances the brand’s evolution through fusion with new DNA. The +phenix collection as a whole applies functions and technologies derived from skiing to apparel for a wide range of settings, including snowy mountains, mountain climbing, camping, urban environments, and business. Nicola Formichetti was responsible for creative direction, including the planning of +phenix.
Concept
Fusion with new DNA that evolves Phenix.