Tagline
All seasons, all scenes.
DONT PANIC is a Japanese eyewear brand launched in 2018 by Taisei Sohn and based in Tokyo. Aimed at active adults who enjoy surfing, skateboarding, snowboarding, and other activities, the brand focuses on hybrid reading glasses that combine features such as multifocal lenses, photochromic lenses, and blue-light filtering, and also offers sunglasses, computer glasses, and golf models. It aims to refresh the negative image associated with reading glasses through stylish solutions, and also undertakes environmentally conscious projects such as BLUE PROJECT.
Concept
Our goal with "DONT PANIC" is to refine the negative images tied to wearing reading glasses with a stylish solution.