Tagline
Radiance born of clarity.
OvE is a Japanese catchlight lens brand developed by ANW Co., Ltd. Conceived and supervised by hair and makeup artist Akemi Nakano, it was developed as a contact lens product that recreates the effect of catchlights reflecting light in the eyes during photography, and launched in November 2018. The brand centers on daily disposable lenses that express light within the eyes, and is guided by the idea of “from color to light,” as well as bringing out clarity and moisture.
Concept
From color to light. Catchlight lenses that bring out light.