DOUBLE NAME is a casual fashion brand founded in Japan in 1998. Its name embodies the fusion of opposing dualities, such as natural and synthetic materials, hard and soft, and men and women, and its concept is “WORK NATURAL.” The brand offers casual wear incorporating elements of relaxed, sport, and girly styles, as well as unisex items, bags, and accessories, with denim at its core. It emphasizes natural styles that are not overly influenced by trends, comfort, and the feel of materials, and presents designs that make use of treatments and embroidery.
Concept
WORK NATURAL