doux bleu is a Japanese women’s apparel brand headquartered in Osaka. It is planned, manufactured, wholesaled, and sold at retail by Anrimi Co., Ltd. Incorporating contrasting styles such as natural, modern, oriental, and workwear, the brand offers casualwear for adults centered on modern craftmaking that uses traditional techniques. It is developed as an in-house brand alongside YARRA and YARRA NEU.
Concept
Centered on modern craftmaking that uses traditional techniques worth passing down, the brand develops collections that bring together contrasting styles such as natural, modern, oriental, and workwear in an individual way, expressing the personality of the wearer.