e JEANS LIFE is the lifestyle line of e JEANS, developed by Niiyonichi (241co.), a limited company based in Kojima, Kurashiki, Okayama Prefecture, that works with denim products, clothing, and accessories. Founded in 1994, the company aims to draw out the expressive qualities of materials, particularly denim, and create new value by connecting fashion with a variety of genres, with a focus on serving diverse settings in everyday life.
Concept
A lifestyle brand that draws out the expressive qualities of materials, particularly denim, to suit a variety of settings in everyday life. It connects fashion with a variety of genres to create new value.