e JEANS

e JEANS PET was developed to extend e JEANS’s denim manufacturing technology and material resources into the pet sector. It is officially positioned as an upcycled pet brand that reuses products and fabrics to create new items, and offers dog clothing, beds, harnesses, leashes, and other products. While e JEANS focuses primarily on men’s and women’s apparel, this derivative brand defines its focus around coexistence with pets and reuse, extending e JEANS’s technology into everyday life.

e JEANS LIFE is a lifestyle brand that extends e JEANS’ material development and sewing techniques, centered on denim, into various aspects of everyday life. It is officially presented as a brand that draws out the expressive potential of denim materials and connects different genres and fashion to create new value. Unlike e JEANS, which focuses primarily on apparel, and e JEANS PET, which specializes in products for pets, it is positioned within the brand family as a spin-off line that expands into lifestyle areas with denim at its core.