e JEANS PET is a pet goods line of e JEANS, launched in February 2021 by Niyon Ichi Co., Ltd., a sewing company based in Kojima, Kurashiki City, Okayama Prefecture. The line focuses on dog clothing and also includes harnesses, leashes, beds, mats, and carrier bags. It is centered on upcycling, reusing surplus product inventory and leftover fabric to create new products with added design and functionality. The company also works on ozone treatment for disinfection and deodorization, as well as the circulation and reuse of processing water. Its products are developed in keeping with its officially stated idea: “So that people and pets can coexist better and more fashionably, and remain healthy in mind and body.”
Concept
So that people and pets can coexist better and more fashionably, and remain healthy in mind and body.