Tagline
Clothes for the best holiday.
EARIH is a Japanese womenswear brand launched by designer Sanae Hirano in 2017, with its first collection presented for the Spring/Summer 2018 season. The brand offers townwear designed for the days off of women working in the city, combining fashion with functional features such as moisture absorption, quick drying, and washability. With the concept of “clothing for the best holiday,” it proposes “a piece that makes everyday life and the extraordinary borderless,” creating free and stimulating days. The brand uses materials from Japan and abroad and carries out considered production based in Japan.
Concept
early rising in a holiday