Tagline
A brand for children that all adults envy
EAST END HIGHLANDERS is a Japanese kidswear brand established in 2014. Founded on the idea of creating a brand for children that all adults would envy, it began as a shirt brand for every occasion and has offered full collections since Spring/Summer 2016. Centered on JAPAN MADE and a focus on Japanese sewing techniques, the brand offers shirts, denim, knitwear, outerwear, and more. Its designs incorporate the craftsmanship of artisans in Kojima, Okayama Prefecture, Kyoto, and Osaka, and are sold in Japan, Europe, and North America.
Concept
A JAPAN MADE brand focused on the excellence of Japanese sewing techniques, recognized through travel around the world.