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EASTPAK
Basic information
- Country
- United States
- Founded
- 1952
- Category
- Bags / Accessories / Lifestyle products
Overview
EASTPAK is a bag brand that began manufacturing military bags in Boston, Massachusetts, USA, in 1952. It expanded fully into the consumer market in 1976 and operates globally, focusing on backpacks, bags, travel gear, and various accessories. Since 2000, it has been part of VF Corporation’s brand portfolio. Guided by “Built to Resist,” it makes products with an emphasis on durability.
Concept
We’re built to resist whatever life throws at us, to express ourselves as individuals, and inspire positive resistance.
Tagline
Built to Resist
Sub-brands
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EASTPAK CNNCT 2019
A derivative line offered within EASTPAK as a premium collection designed for urban dwellers with frequent commutes and travel (officially, “urban professional”). In contrast to the core standard backpack range, it is designed around functional features that improve travel efficiency, such as computer sleeves, organizers, and trolley straps that attach to suitcases. The same design philosophy is applied not only to backpacks but also to small bags and other items, positioning the line within EASTPAK’s lineup for business and commuting.
A premium line for commuting and business travel
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EASTPAK Resist'r Case 2024
A derivative line positioned as a distinct range of hard-shell suitcases within EASTPAK travel gear. It foregrounds the brand’s “Built to Resist” philosophy and features premium specifications for durability, protection, and ease of handling while traveling, such as protective bumpers, TSA locks, and quiet wheels. Its use and design philosophy are clearly distinct from those of existing soft luggage and standard backpacks, and it serves as EASTPAK’s pillar for its toughest hard luggage.
EASTPAK’s top-tier hard-shell suitcase