EATME is a womenswear fashion brand launched in Japan in 2014 under the direction of model Tsubasa Masuwaka and operated by MARK STYLER. It debuted on RUNWAY channel in August 2014 and opened its first store in Harajuku that October. With “Nouvelle feminite” (“new femininity”) as its guiding concept, the brand offers clothing and fashion accessories shaped by the times, centered on being ever-new, true to oneself, and feminine. Tsubasa Masuwaka stepped down as director at the end of December 2021, but the brand continues to operate under MARK STYLER.
Concept
Nouvelle feminite