EDGE STYLE is a Japanese eyewear brand launched in 2007. Its product range centers on sunglasses and also includes computer glasses and reading glasses. The brand emphasizes fittings tailored to Japanese facial features, a stopper hinge design that prevents the temples from interfering with the lenses, and the quality of its UV-blocking lenses. The brand name derives from “EDGE,” referring to the angular part along the rail of a surfboard. Its philosophy is to keep challenging itself to create new items without simply following trends, while maintaining quality and functionality. Its products are available at department stores, select shops, sporting goods stores, and other retailers.
Concept
Like an EDGE, sharply refined items are completed through ongoing efforts to create new products without simply following trends, while firmly maintaining the fundamentals of quality and functionality.