Edge Style READING

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Overview

Tagline

A pleasure to receive as a gift
Edge Style READING is a line of reading glasses derived from the Japanese eyewear brand EDGE STYLE. The parent brand EDGE STYLE launched in 2007 and offers eyewear inspired by the edge of a surfboard, with an emphasis on fit, design, quality, and functionality. READING focuses on PC reading glasses for close-up activities such as reading, working, and using smartphones. Its features include lenses that reduce blue light by approximately 20%, a fit designed for Japanese users, and lightweight frames. The line presents its reading glasses as a step above the ordinary and as a pleasure to receive as a gift.

Concept

A step above the ordinary in reading glasses, designed for those who want to enjoy work, reading, and style.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2007
2007 Parent brand
EDGE STYLE
Eyewear

A dedicated line extending into reading eyewear

A line for reading glasses listed in Edge Style’s official brand menu. Derived from the ma

A line for reading glasses listed in Edge Style’s official brand menu. Derived from the main line, which focuses on sunglasses, it handles vision-correcting eyewear for reading and detailed tasks at close range. It is positioned as a line for uses distinct from sunglasses and computer glasses, extending the brand’s shared design sensibility and attention to wearing comfort to reading eyewear. Rather than simply indicating a product category, it is presented on the official website as a distinct line bearing the Edge Style name.

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