EFFECTEN is a Tokyo-based streetwear brand from Japan, launched in 2010 by designer Kentaro Hamanaka. Focusing primarily on menswear and womenswear, it creates original clothing that incorporates trends and is grounded in cultures the designer has encountered, including anarchy, outsider culture, jazz, and blues. Its signature item is the tailored jacket “Arouse Tailor,” and the brand is available throughout Japan, primarily at the Harajuku select shop UTILITY.
Concept
ANARCHY・OUTSIDER・JAZZ・BLUES