Tagline
MADE IN JAPAN
EFFECTOR was established in Japan in 2004 as the original brand of Optical Tailor Cradle, an eyewear select shop founded in 1995. Based on ideas from Cradle's representative and designer, Mitsunori Natsume, and its staff, the brand offers eyeglasses and sunglasses. Its brand and model names incorporate guitar effect pedals, and under the theme “Rock On The Eyewear,” it proposes designs that add bold elements to classic forms. Handmade by Japanese eyewear artisans is central to the brand, with production in places including Sabae, Fukui Prefecture. The brand's identity lies in continuing its signature models and creating eyewear that amplifies the individuality of the wearer.
Concept
Rock On The Eyewear