EGOIST

GRAN EGOIST is a second line from EGOIST, launched for Fall/Winter 2004–2005 to offer a more elevated direction than the main line at the time. It reappeared in 2024 as a Don Quijote-exclusive project, offering unisex products with graphics evoking Heisei-era gyaru and Y2K. Rather than simply extending EGOIST’s women’s gyaru style, it is positioned to bring the brand’s background to a different audience through items that can be worn by people of any gender and by families. In recent years, its products have been available at Don Quijote and other retailers, and kids’ items were added for Fall/Winter 2025.

LiSeeK is a women’s brand launched as an exclusive second line for EGOIST’s ZOZOTOWN store. In contrast to the feminine, gyaru-inspired style presented by EGOIST itself, it offers clothing that incorporates trends in moderation and fits into everyday outfits. Its range includes shirts, pants, dresses, and knitwear, and the brand description also highlights the enjoyment of finding preferred items while shopping. Maintaining EGOIST’s aesthetic, the line supplements it through online sales with options that are more casual and suited to everyday wear.