LiSeeK

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Overview

LiSeeK is a women's clothing brand that EGOIST developed as a second line exclusive to its ZOZOTOWN store. Its name is a coined word combining “list” and “seek,” and it centers on the enjoyment of searching for items while shopping, choosing from one’s closet, and discovering a new self. It proposes styles that incorporate trends in moderation while remaining easy to wear in everyday life. No reliable public information about its founding year or designer has been confirmed.

Concept

A coined word combining “list” and “seek.” It proposes the enjoyment of searching for items while shopping, choosing from one’s closet, and discovering a new self.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1994
1994 Parent brand
EGOIST
Clothing

An e-commerce-exclusive line offering trend-led styles that are easy to incorporate into everyday wear

LiSeeK is a women’s brand launched as an exclusive second line for EGOIST’s ZOZOTOWN store

LiSeeK is a women’s brand launched as an exclusive second line for EGOIST’s ZOZOTOWN store. In contrast to the feminine, gyaru-inspired style presented by EGOIST itself, it offers clothing that incorporates trends in moderation and fits into everyday outfits. Its range includes shirts, pants, dresses, and knitwear, and the brand description also highlights the enjoyment of finding preferred items while shopping. Maintaining EGOIST’s aesthetic, the line supplements it through online sales with options that are more casual and suited to everyday wear.

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Country of origin, founding year, categories and parent brands.

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