GRAN EGOIST

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Overview

GRAN EGOIST is a premium diffusion line launched for Fall/Winter 2004 by EGOIST, a Japanese fashion brand founded in 1994 by Kazuya Kito. Centered on womenswear, it offers fashion accessories such as bags and accessories, and took part in Tokyo Girls Collection for Fall/Winter 2005. With EGOIST’s gal culture as its background, it currently offers casual wear and accessories, including unisex items, at select stores and other locations.

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Founded
1994
1994 Parent brand
EGOIST
Clothing

A spin-off line that reinterprets the Heisei-era gyaru lineage through unisex collections

GRAN EGOIST is a second line from EGOIST, launched for Fall/Winter 2004–2005 to offer a mo

GRAN EGOIST is a second line from EGOIST, launched for Fall/Winter 2004–2005 to offer a more elevated direction than the main line at the time. It reappeared in 2024 as a Don Quijote-exclusive project, offering unisex products with graphics evoking Heisei-era gyaru and Y2K. Rather than simply extending EGOIST’s women’s gyaru style, it is positioned to bring the brand’s background to a different audience through items that can be worn by people of any gender and by families. In recent years, its products have been available at Don Quijote and other retailers, and kids’ items were added for Fall/Winter 2025.

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