Tagline
Learn to love who I am now
Ehre style is a Japanese women’s fashion brand operated by One Piece Co., Ltd., based in Kakogawa, Hyogo Prefecture. Launched in 2016 by brand director Namiko Tokunaga, it offers clothing primarily online for women around 40, with styles suited to work, everyday life, and children’s events. The brand’s themes are “For women around 40 who have lost their way with fashion” and “Learn to love who I am now.” Centered on basic designs, it offers clothing with a refined, distinctive touch and styling suggestions that address concerns about body shape and different occasions. Its range includes tops, bottoms, dresses, coordinated sets, and ceremony wear.
Concept
For women around 40 who have lost their way with fashion: “Learn to love who I am now”