Tagline
Something exactly the same as others, something completely different from others, and somewhere in between
Eimee Law is a Japanese womenswear brand launched by 光世株式会社 for the Spring/Summer 2019 season. As the Osaka-based company’s in-house brand, it offers playful workwear and everyday clothing for women in their 30s to 50s. Its features include eye-catching designs that serve as the focal point of an outfit, original prints, and combinations of multiple materials, rather than being limited to basics. The brand is sold at select shops across Japan and through its official online store. 髙井良子 is responsible for design and patternmaking. The brand’s official statement is “something exactly the same as others / something completely different from others / somewhere in between.”
Concept
A clothing brand featuring eye-catching designs and uplifting garments, based on high-quality materials and construction.