ELIN is a Japanese womenswear brand launched in 2015. Its name is a coined word combining “essential” and “masculine,” and the brand offers items that incorporate femininity on a masculine foundation. It proposes a wardrobe including knitwear, tailoring, and shoes, and expanded its recognition through exclusive collaborations with stores such as STUDIOUS and distribution at numerous select shops. Miho Enomoto served as creative director from the brand’s launch through Spring/Summer 2019.
Concept
The brand offers items built on a masculine foundation while emphasizing an uncompromising femininity.