ELLE PLANETE

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Overview

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A bright, healthy lifestyle
ELLE PLANETE is a diffusion line derived from ELLE, a fashion magazine and lifestyle brand originating in Paris, France. In Japan, through licensed operations including those by Itokin, it has offered womenswear as its main focus, as well as kidswear, some menswear, casual clothing, and accessories. Centered on a wide range of colors and basic styles, it has presented French casualwear for everyday use. Itokin’s apparel line was integrated into ELLE in 2012, while the brand name continues to be used for licensed products such as shoes and eyewear.

Concept

The collection offers approachable casual-chic styles for everyday wear, incorporating a moderate sense of trend and a French influence.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2015
2015 Parent brand
Elleme
Bags

An ELLE-associated everyday casual line from a different lineage than Elleme

ELLE PLANETE is a diffusion line for the Japanese market that emerged from the licensed ex

ELLE PLANETE is a diffusion line for the Japanese market that emerged from the licensed expansion of ELLE, a fashion and lifestyle brand originating in France, and is not a derivative brand of Elleme. It extended ELLE’s brand image into basic everyday wear primarily for women, French casual styles, and shoes, with a product range for daily use that also included kids’ wear and some menswear. While BASIC ELLE served infants and children, and ELLE SPORT served sports and leisure, ELLE PLANETE was positioned to serve everyday family wear and town use. It belongs to a brand lineage separate from Elleme’s bags, shoes, and ready-to-wear.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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