Tagline
Bring a moving experience to your body
emeth is a custom lingerie brand based in Kurashiki, Okayama Prefecture, founded in 2012 by Kinuyo Nakajima, who has experience in the lingerie industry. The brand name means “truth” in Hebrew. Based on consultations and measurements by specialist fitters, bras, girdles, camisoles, three-in-ones, and other items are designed to suit each person's body shape and handcrafted by skilled artisans at a workshop in Okayama. Guided by the aim of helping every woman attain a beauty that is true to herself, the brand addresses concerns about body shape and fit that ready-made products may not accommodate.
Concept
So that every woman can attain a beauty that is true to herself