Tagline
Become a new me
EN NEUME is a Japanese women's fashion brand operated by Asakura Co., Ltd., headquartered in Osaka. It offers a wide range of items, including blouses, tops, pants, skirts, dresses, and bags, and proposes contemporary mixed styles based on classic styles. Its official concept evokes a woman who is strong yet fragile, with an unapologetic sweetness that appears and disappears, and expresses a new self discovered among different tastes. The brand name derives from “EN＋NEU＋ME” and means “become new＋me.”
Concept
The concept evokes a woman who is strong yet fragile, with an unapologetic sweetness that appears and disappears, and proposes contemporary mixed styles based on classic styles.