Tagline
Encyclopedia of Human Design Elements
encode is a Japanese fashion brand operated by Andro Jinka Co., Ltd., based in Setagaya, Tokyo. It offers denim, cargo trousers, training pants, knitwear, and other items, producing products whose specifications are adapted to modern life while drawing on the designs of past clothing and military goods. The brand’s stated motto is “Encyclopedia of Human Design Elements,” and its philosophy is to follow excellent designs created by humans, improve upon them, and transform them into clothing and products for modern use. Its main offerings include items that reinterpret archival and uniform designs, such as M-47 cargo pants, PFU training pants, and 3D jeans.
Concept
The aim is to follow excellent designs created by humans, improve upon them, and transform them into clothing and products suited to modern life.