EN'DAY

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Overview

Tagline

Enjoy your happy day
EN'DAY is a Japanese knitwear brand created by designer Tatsumi Tanaka and launched in 2015. Centered on knitwear made with expressive yarns and color combinations, the brand offers tops, bottoms, dresses, and other items. Its approach to making garments emphasizes dialogue with yarn manufacturers, factories, and skilled artisans, drawing on distinctive combinations of yarns and knitting techniques. In 2018, it launched the EN'DAY MADE IN JAPAN line, and in 2020 it exhibited at Premiere Classe in Paris.

Concept

Rather than creating garments that last only one season, the brand aims to make knitwear that can accompany people throughout their lives, even as time passes.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2018
2018 Sub-brand
EN’DAY MADE IN JAPAN
Clothing

A derived line that foregrounds domestic production

EN’DAY MADE IN JAPAN is an official line launched by EN’DAY in 2018 and is also listed as

EN’DAY MADE IN JAPAN is an official line launched by EN’DAY in 2018 and is also listed as a distinct “line” in the brand’s official profile. While EN’DAY itself offers knitwear in general featuring expressive yarns and color combinations, this line is positioned to clearly highlight production in Japan and the background of its manufacturing, including collaboration with yarn manufacturers, factories, and artisans. Derived from the main brand’s knitwear expression, it presents material development and knitting techniques according to a Made in Japan standard. It was also presented as a “NEW LINE” at a 2018 exhibition.

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