epnok

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Country: Japan
Founded: 2020 2020s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Enhancing even the unremarkable moments of everyday life.

epnok is a Japanese menswear brand that launched on ZOZOTOWN on September 16, 2020. Brand director Ryota is involved in the brand, which offers clothing that “enhances even the unremarkable moments of everyday life.” Its concept is “basic modern style with a playful twist on the everyday.” The brand offers apparel and fashion accessories, primarily shirts, knitwear, slacks, denim, outerwear, and bags, grounded in polished casual style, and is sold on ZOZOTOWN and and ST.

Concept

A menswear brand proposing basic modern style with a playful twist on the everyday.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2021

Year Brand Category Description

2021

fupel

Sub-brand

Clothing

A derivative women's line extending the offering to women

fupel is a women's line that emerged from epnok, extending the offerings of the men's bran

fupel is a women's line that emerged from epnok, extending the offerings of the men's brand epnok to women. At its launch, it was presented as “fupel by epnok,” bringing epnok's basic modern style to women's clothing and fashion accessories, with items such as dresses, knitwear, skirts, and coordinated sets. It is currently listed as a separate brand from epnok in BUZZWIT's brand directory and develops its own offerings centered on silhouettes that make use of curves and feminine details. While epnok itself focuses on men's everyday wear, fupel serves women and is a derivative brand that expands the group's target categories.

2021 Sub-brand

fupel

Clothing

A derivative women's line extending the offering to women

fupel is a women's line that emerged from epnok, extending the offerings of the men's bran