Tagline
Curvy Allure – Awaken with every wear.
fupel is a women's fashion brand launched in Japan in 2021. It began as “fupel by epnok,” a women's line derived from the men's brand epnok, and is currently developed as a brand of BUZZWIT Co., Ltd. Centered on apparel and fashion accessories, it presents the direction “Curvy Allure – Awaken with every wear,” expressing mature allure traced by supple curves and the idea of moving closer to one's ideal self by wearing one's individuality without trying too hard to adorn oneself.
Concept
Mature allure traced by supple curves. Moving closer to one's ideal self by wearing one's individuality without trying too hard to adorn oneself.