Tagline
Independent, free, and dignified.
ERADIE is a Japanese women's fashion brand based in Shibuya, Tokyo, and operated by Jammin Co., Ltd. The brand name derives from ERA (a new era) and cordierite. Its collections focus on dresses and include tops, bottoms, and jackets. Its philosophy emphasizes sincerity and self-expression, and is aimed at women of a new era who live independently, freely, and with dignity. MIYABI is listed as Director on the official website.
Concept
A brand whose name combines ERA (a new era) and cordierite, focusing on dresses for women who represent a new era and live independently, freely, and with dignity.