Tagline
wear it. live in it.™
ESME is an apparel brand launched in the United States in 2001 by Sarah Oh and her sister Catherine Lee. It offers products for babies, kids, teens, and women, focusing on underwear and sleepwear, as well as beachwear, accessories, and other items. The brand began with the lack of options in children's underwear and emphasizes comfort through a tri-blend fabric of cotton, modal, and spandex, along with design and production in the United States. Its slogan is “wear it. live in it.™,” and Sarah Oh serves as co-founder and designer.