FUCKING AWESOME

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Overview

FUCKING AWESOME is an American skateboarding and streetwear brand founded in New York in 2001 by professional skateboarder Jason Dill and photographer Mike Piscitelli. It began with T-shirt production and developed into a skateboarding company in 2013 with the addition of Anthony Van Engelen (AVE). Centered on Jason Dill’s creative work, it offers apparel, skateboard decks, and accessories. Its work is characterized by bold graphics using collage, photography, and typography, and by an approach that bridges skate culture and art. It also operates the related brand Hockey.

Concept

an ideas company

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1 brands
Founded
2015
2015 Sub-brand
Hockey
Clothing

A sister brand with a distinct concept

Hockey is an independent skateboarding/streetwear brand operating within the FUCKING AWESO

Hockey is an independent skateboarding/streetwear brand operating within the FUCKING AWESOME brand family. It was launched by Jason Dill and Anthony Van Engelen (AVE), and continues to be presented on the official FA World Entertainment website under a separate brand name and product category from FUCKING AWESOME. While FUCKING AWESOME foregrounds collage and bold graphics, Hockey is positioned as a sister brand with a distinct concept that uses photography, negative space, and restrained graphics.

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Activities and occasions

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