ETHOSENS is a Japanese fashion brand by designer Yui Hashimoto, based in Tokyo and active since the Fall/Winter 2007 season. Centered on men's ready-to-wear, it creates clothing grounded in classical and traditional styles while bringing a shift in perspective to familiar aspects of everyday life. The brand name is a coined term combining “ETHOS” (habits and characteristics) and “SENSE” (sensibility). By focusing on sensations arising from habits and tendencies, the brand pursues new discoveries, innovative expressions that could become future standards, and essential creation. It is characterized by its distinctive cutting and material selection, received the TOKYO FASHION AWARD in 2015, and has held exhibitions in Paris and runway presentations in Tokyo.
Concept
ETHOS = habits and tendencies; SENSE = sensibility. ETHOSENS was born from the fusion of these two elements. The brand believes that new discoveries can be made by focusing on all the sensations that arise from habits and tendencies. It aims for innovative expressions that could become standards in the future and pursues essential creation in order to bring even a small amount of new value to the world.