EVERYDAY FUN

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Overview

Tagline

Brightening time at home with fun colors and patterns.
EVERYDAY FUN is an original Japanese innerwear and loungewear brand developed by Belle Maison. It responds to adult women’s desire to wear cute items, including innerwear and loungewear, and offers shorts, T-shirts, pants, pajamas, sweatshirts, and other items. Centered on brightening time at home with fun colors and patterns, the brand offers items suited to everyday use.

Concept

An original innerwear and loungewear brand by Belle Maison that responds to adult women’s desire to wear cute items, including innerwear and loungewear.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

A daily wear line for everyday dressing and relaxation

As an original brand of Belle Maison, EVERYDAY FUN offers products such as underwear, paja

As an original brand of Belle Maison, EVERYDAY FUN offers products such as underwear, pajamas, and loungewear for everyday dressing and relaxation. Its range is primarily for women, while also including items such as pajamas for men, and focuses on clothing that is easy to incorporate into family life. Unlike StyleNote, which proposes clothing for adults to wear out, and Blue Limited., which highlights distinctive materials and designs, it centers on versatility and everyday use. Within Belle Maison’s clothing lines, it complements brands specializing in particular styles or functions and broadly covers basic clothing for everyday wear.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EVERYDAY FUN

Country of origin, founding year, categories and parent brands.

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