F.O.KIDS

F.O.KIDS is a Japanese kidswear brand developed by F.O. International Co., Ltd., based in Kobe. The company, founded in 1998, creates daily casualwear rooted in American casual style with a worn-in feel, offering clothing from baby to junior sizes as well as accessories such as hats and bags. The brand combines fashion and functionality and features sizing that can be enjoyed by siblings and parents and children together. Its stated aim is to create clothing that lets children enjoy dressing stylishly every day with peace of mind. The brand continues to sell through stores and its official online store.