FABHUG is a Japanese kidswear and fashion accessories brand. It is developed by Yours Army World and offers a wide range of items, primarily for babies and children, including raincoats, rain ponchos, rain shoes, umbrellas, schoolbag covers, bags, and items for nursery and school. The brand name combines “fabulos” (wonderful) and “hug” (to wrap), and conveys the message, “We want to wrap everyone in wonderful things we make.” Its distribution as the company’s children’s rain goods brand was confirmed in 2015, and it is still available through the official online shop.
Concept
We want to wrap everyone in wonderful things we make.