Fairy Tiara (FAIRY TIARA) is an innerwear brand for juniors and teens that Wacoal began developing in 2014. Aimed at girls who are beginning to wear bras, its products are organized around a Fairyland-inspired world and lifestyle settings centered on school life, including school, sports, casual, and pre-adult occasions. From the 20SS season, it was rebranded as Wacoal Baby, Wacoal Kids, and Wacoal Junior.
Concept
An innerwear brand supporting the everyday lives of girls from junior to teen years, with excitement, softness, and dreams.