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feel India.

feel India.

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Country: Japan
Founded: 2026 2020s
Category: Bags Accessories Lifestyle products
Related brands: Bags brands founded in the 2020s Bags brands from Japan

Overview

Tagline

The world is full of colors & joy.

feel India. is a product line launched in 2026 by Letra, a Japanese lifestyle goods brand. It features everyday lifestyle items such as bags, pouches, and charms made using traditional Indian crafts including block printing and kantha. The line aims to make inherited traditional techniques accessible for everyday use, and continues to release new items in 2026.

Concept

To transform inherited traditional techniques into forms that are easy to enjoy and use every day.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

Letra

Parent brand

Bags

A regional expansion line adding Indian handcrafts

This is an official product line launched by Letra with a focus on Indian handicrafts. Whi

This is an official product line launched by Letra with a focus on Indian handicrafts. While Letra’s traditional offerings center on Mexican handicrafts and mercado bags, this line features items made using Indian block printing and kantha, and has been introduced and sold on multiple occasions. Within Letra’s brand family, it is positioned as a line that extends everyday goods to regions and techniques beyond Mexico.

2014 Parent brand

Letra

Bags

A regional expansion line adding Indian handcrafts

This is an official product line launched by Letra with a focus on Indian handicrafts. Whi