Tagline
Bring the sparkle of “Fetia” to the user's very skin
Fetia is a bag and leather accessories brand based in Oji, Kita City, Tokyo, and originally started with bags. The brand name means “star” in Tahitian and expresses the idea of balancing elements such as materials, functionality, price, and trends so that products and people continue to shine beautifully like stars. With functional beauty and genderlessness at its core, the brand offers items such as tote bags, backpacks, and body bags, as well as “Fetia All-in-One,” a genderless cosmetics line.
Concept
Functional beauty for cosmetics, too