FiiiiiSH

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Overview

FiiiiiSH is a Japanese product brand handled by Caps Co., Ltd. and GLOBAL FORME CONCRETE. Using fish as its motif, the brand offers stationery, interior accessories, bags, key chains, and other products made with the same materials and painting techniques as fishing lures. Its stated aim is to “express the attention to detail in the evolution of the fish we see every day,” and its products combine visual appeal with details, ideas, and practicality. The brand appeared in a 2012 catalog and continues to be sold today.

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Expressing the attention to detail in the evolution of the fish we see every day

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1 brands
Founded
2002
2002 Parent brand
GLOBAL FORME CONCRETE
Lifestyle products

A product line featuring fish motifs

An in-house product line developed by GLOBAL FORME CONCRETE, featuring products inspired b

An in-house product line developed by GLOBAL FORME CONCRETE, featuring products inspired by fish. According to its official description, it uses the same materials and paint finishes as fishing lures, while extending into everyday goods not limited to hobby items, including pens, desk holders, key rings, rugs, and stickers. Unlike Goody Grams’ materials and expressions of aging or MONIQUE CHARTLAND’s natural materials, it is an independent line focused on playful accessories, with an emphasis on fish forms and the faithful reproduction of details.

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