Tagline
Wanting to be something that is “there”
FILUM is a jewelry brand whose name derives from the Latin word “filum” (thread). It aims to be a presence that connects everyday life and people like a fine thread, and upholds the idea of “wanting to be something that is ‘there’,” with a direction expressed as “a small light, a delicate thread—supple yet strong.” The brand is operated by Fujimori Co., Ltd. (established November 25, 2004; founded June 1970). The filum director is Tomoe Shoda. It creates and sells original jewelry, including rings and earrings, across collections such as groove, tinge, and smoke.
Concept
A small light, a delicate thread—supple yet strong