FLATLUX

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Country: Japan
Founded: 2004 2000s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

DOPE&CHILL

FLATLUX is a Japanese apparel brand that began operating from Tokyo’s underground scene around 2004. With “DOPE&CHILL” and “ALL MIXED UP” as its concepts, it draws on multiple cultures, including skateboarding, snowboarding, rock, and hip-hop, and offers T-shirts, shirts, jackets, pants, headwear, and other items. Its official introduction presents “FLATLUX is ILL Behavior” and “ill behavior” as themes, and the brand continues to release items incorporating a relaxed feel and playfulness. It also offers the sports line FLATLUX BST and collaborations with brands and artists in Japan and abroad.

Concept

ALL MIXED UP (a mix of everything)

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

FLATLUX BST

Sub-brand

Clothing

A functional line responsible for the sportswear segment

FLATLUX BST is a sports line officially developed by FLATLUX, with its name using the init

FLATLUX BST is a sports line officially developed by FLATLUX, with its name using the initials of “Blood, Sweat and Tears.” While the regular FLATLUX range spans multiple cultures through items such as T-shirts, shirts, and jackets, FLATLUX BST is centered on items designed with exercise in mind, including quick-drying T-shirts and rash guards. Unlike FTLXAQUA, which features colors and graphics derived from surf culture, it is positioned as an independent line responsible for the brand’s sportswear segment.

FTLXAQUA

Sub-brand

Clothing

A derivative line that expands on surf culture

FTLXAQUA is a derivative label developed as an official line of FLATLUX. Its official intr

FTLXAQUA is a derivative label developed as an official line of FLATLUX. Its official introduction describes it as a line inspired by the flashy surf fashion of the 1980s and 1990s seen in JIMMYZ, GOTCHA, and STUSSY, reworked through FLATLUX’s own interpretation. In contrast to FLATLUX’s broader streetwear offering, it is positioned around vivid color schemes, pigment dyeing, and elements derived from surfwear, taking a different direction from FLATLUX BST, which centers on sports functionality.

- Sub-brand

FLATLUX BST

Clothing

A functional line responsible for the sportswear segment

FLATLUX BST is a sports line officially developed by FLATLUX, with its name using the init