Tagline
Comfortably shaping
FLORINA BEAUTE is a Japanese lingerie brand planned and developed by Kyoto-based Shirahato Co., Ltd. It offers women's underwear, focusing on bras, panties, shapewear, and sleep bras. The brand centers on elegant designs and construction that comfortably shapes the body, presenting itself as “a private-time brand for a generation that knows the real thing and seeks quality.” Its collections include eXsta, prestige lingerie, and MINIMALISTA, minimalist underwear. As one of Shirahato's original in-house brands, it is sold primarily online.
Concept
The brand pursues next-generation underwear styles by embracing both an authentic aesthetic sensibility that transcends time and new values that change with the times.