flower is a Japanese women's fashion brand built on SOLA OF TOKYO, established by Masanori Kitajima. It opened its first store in Jinnan, Shibuya, Tokyo, in 1993. Starting with vintage clothing sourced for the brand and the planning of original apparel, it offers clothing as well as accessories and miscellaneous goods. Guided by “Love&Joy,” which is also the origin of the brand name, it puts care into its products and store design and aims to share joy with its customers. Its offerings center on a mix of vintage clothing sourced overseas and in-house-designed products, sold through physical stores and its official e-commerce site.
Concept
Love&Joy