Flugge

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Overview

Flugge is a Japan-born, online-focused casual apparel brand. Instagrammers Karen and Yuiko serve as its directors and models. The brand offers clothing based on simple everyday wear, incorporating trends and original designs. Its guiding idea is “Simple, casual clothes to wear every day. Keeping up with trends, each piece is one to fall even more in love with for its materials and shape once worn.” It proposes items that are easy for people across a wide range of age groups to wear. Sales are centered online, and its products are also presented at pop-up stores.

Concept

Simple, casual clothes to wear every day. Keeping up with trends, each piece is one to fall even more in love with for its materials and shape once worn.

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