Tagline
Cherishing plenty of moments of excitement
FLUMOR is a Japanese womenswear brand presented in 2016 by Tokyo-born designer Yumiko Fukuda. It began with the Spring/Summer 2017 collection and focuses primarily on women's wear. The brand name is a coined word combining FLUTTER, meaning “to feel one's heart flutter” or “to be excited,” and MORE, meaning “more” or “a greater amount.” Its concept is “FLUTTER _MORE ＞＞＞,” and its clothing is centered on bringing many moments of excitement to everyday life. After graduating from Bunka Fashion College, Yumiko Fukuda established the design company toucher and founded Anensāru in 2006.
Concept
FLUTTER _MORE ＞＞＞