Tagline
More wearable formalwear / A formal shop you’ll be more inclined to step into
form forma is a Japanese women’s formalwear brand and concept shop launched by Tokyo Soir Co., Ltd., which opened its first store at AEON LakeTown KAZE in 2010. Its range centers on ceremonial, mourning, and black formalwear, and also includes party dresses, bridal dresses, ceremony suits, suits for school entrance interviews, and accessories, serving occasions from weddings and funerals to other milestones in life. With the concept of “formalwear that is easier to enjoy,” it focuses on customer service informed by its expertise in formalwear and a selection suited to a variety of occasions, operating stores and an online shop across Japan.
Concept
Formalwear that is easier to enjoy